What else have I designed?
From 2016 to 2020, I created dozens of campaigns for clients in retail, film, and e-commerce, including Tiffany & Co., Hennessy, Nobu, Origins, and Bergdorf Goodman.
Over the years, I noticed that many people find museums confusing and intimidating. As a museum lover, I decided to redesign the audio guide of the San Francisco Museum of Modern Art.

I led design across key touchpoints, from emails to the My Orders page. The challenge was keeping buyers informed while dealing with inconsistent seller processes and carrier data.
I always had this game in my head to challenge New Yorkers to find the fastest route between two random NYC subway stops. Finally, I built a prototype with the help of AI.
Built with



The goal was to create efficient and easy-to-use tools by deeply understanding the team's workflows and pain points, helping them respond faster and more accurately to issues.